SolarROI.org was founded in Houston, Texas, with a simple mission: to provide homeowners with transparent, unbiased financial modeling for residential solar investments. In an era of aggressive sales tactics and complex utility billing, we believe every homeowner deserves access to clear data before making a twenty-year commitment.
We are a small team of technology professionals and renewable energy advocates. With a background in data analysis and journalism, we prioritize accuracy over aesthetics. Our calculator uses the latest 2026 utility trends and federal incentive data to ensure your "payback period" is rooted in reality, not sales projections.
We do not sell solar panels. We are not lead-generators for installation companies. Our revenue comes solely from transparent advertisements, allowing us to remain a neutral party in your research process.